Editors
Desks
Articles are assigned to the relevant desk, not to an individual. Each desk is responsible for part of Streaming Advertising Guide.
Measurement Desk
Covers reach, attribution and incrementality
Looks at household exposure, response paths and how CTV effects are tested.
Inventory Desk
Covers CTV supply and buying routes
Explains where CTV inventory comes from and how it is bought and checked.
Creative Desk
Covers CTV production requirements
Focuses on the assets, durations and versioning a CTV buy needs.