Creative Desk
Covers CTV production requirements
Focuses on the assets, durations and versioning a CTV buy needs.
Streaming Advertising Guide
A guide to connected TV advertising for Australian brands: inventory options, creative requirements, household reach, measurement and delivery operations.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Streaming Advertising Guide covers connected TV buying for Australian advertisers: inventory and supply quality, creative requirements, targeting, frequency and measurement. It also looks at how CTV sits inside a broader media plan.
Written for broadcast and video planners, brand marketers and CTV sales teams.
- 01CTV Inventory
- 02Creative Specs
- 03Household Reach
- 04Incrementality
- 05Delivery Ops
- 06Media Planning
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Inventory Desk
Covers CTV supply and buying routes
Explains where CTV inventory comes from and how it is bought and checked.
Measurement Desk
Covers reach, attribution and incrementality
Looks at household exposure, response paths and how CTV effects are tested.
How we work
Written for the people who decide
Planning and buying connected TV advertising in Australia. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.