Delivery Ops
Part of CTV campaign reviews
Auditing CTV delivery against the original audience brief
Compare the original CTV audience brief with applied targeting, device, geography and delivery evidence without overstating who watched.
Audit audience delivery by comparing the original brief with the rules actually applied and the delivery that can be reported. A targeting setting records intent; it does not prove every intended person watched. Finish with supported delivery, confirmed departures and unknowns.
Auditing CTV Audience Delivery: Step-by-Step
- Copy original audience brief into auditInclude all required boundaries and preferences with effective dates
- Trace each rule to evidenceMatch brief elements to platform settings and reportable data
- Assess status per elementClassify as Supported, Variance or Unknown based on data
- Resolve variances at the data levelCheck definitions, dates, and unknowns; record changes
- Finalise with supported delivery, confirmed departures and unknownsEnsure transparency for reporting and future briefs
Keep the original brief visible
Copy the original audience wording into the audit. Separate required boundaries, such as service areas, eligible TV inventory and exclusions, from preferences that could change with approval.
Record whether the brief meant people, accounts, devices or households. Place each approved amendment beside the original requirement with its effective date; assess delivery before and after the change separately.
Trace each rule to evidence
Use one row per material requirement or preference:
| Brief element | Applied rule or commitment | Delivery evidence | Status |
|---|---|---|---|
| Australian service area | Location setting and its definition | Available geographic breakdown and unknown share | Supported, variance or unknown |
| TV screen | Device and inventory rule | Reported device category and unknown share | Supported, variance or unknown |
| Audience signal | Named list, account rule or content context | Relevant settings and reportable audience fields | Supported, variance or unknown |
| Exclusion | Buying control or publisher commitment | Applicable delivery detail | Supported, variance or unknown |
Match the records to the actual booking, deal or line item. Check the platform to confirm which targeting options were available for the line-item type and inventory.
A user can appear in several lists, so do not treat list rows as a partition of campaign delivery. Use dated records of applied audience rules when auditing a changed audience rule.
For geography, confirm the effective option. Treat location targeting and reported locations as imperfect indicators, not proof of a viewer's precise position or home address.
Audience Brief vs. Actual CTV Delivery: Key Elements
- Original Brief Element
- Australian service area
- Applied Rule or Commitment
- Location setting and its definition in Display & Video 360
- Delivery Evidence
- Available geographic breakdown and unknown share in reporting
- Status
- Supported, variance or unknown
Resolve variances at the level the data supports
For an unexpected location, device or segment result, first check field definitions, dates and unknown records. Then establish whether a rule was missing, changed, unavailable on the supply, or simply untestable from the report. If an optional rule was broadened, record approval and timing.
Describe segment delivery as delivery under an eligibility rule where the records support that wording. Close with a specific correction for the next brief or report.
