Media Planning
Choosing a streaming campaign objective
Choose one primary streaming campaign goal and match awareness, consideration or action to an appropriate measure.
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Media Planning
Media Planning
Choosing contextual programmes or audience segments for CTV
Choose between CTV content context and an audience segment by checking message fit, data quality and eligible inventory.
Media Planning
Choosing whether a CTV campaign should be repeated
Use the original objective, delivery quality, measurement coverage and next-flight cost to decide whether to repeat, revise or test a CTV campaign.
Media Planning
Connected TV advertising for Australian brands
Plan an Australian CTV campaign by defining its goal, TV-screen inventory, audience, creative and measurement before booking.
Media Planning
Connected TV versus online video advertising
Compare CTV with broader online video by screen, creative task, response path and reporting unit before choosing a buy.
Media Planning
Coordinating streaming messages with other campaign channels
Keep a streaming campaign’s promise, timing and next step consistent across TV, search, social, email and the destination.
Media Planning
CTV and broader media planning
Give CTV a clear role alongside broadcast TV and other channels, compare coverage carefully, coordinate messages and plan evidence for the whole campaign.
Media Planning
CTV campaign budgets
Build an Australian CTV campaign budget with separate creative, media and measurement lines, comparable quotes and a qualified reach forecast.
Media Planning
CTV campaign reviews
Review a CTV campaign against its brief, delivery, spending, reach and original objective, then make a bounded decision about the next flight.
Media Planning
CTV response paths
Choose a practical CTV response route, carry the ad’s promise to the destination and report only the response you can observe.