Household Reach
Checking geographic coverage for Australian campaigns
Compare Australian service areas with CTV location controls, eligible TV inventory and geographic reporting.
Section
Household Reach
Household Reach
Comparing CTV reach with existing television coverage
Compare CTV and existing TV reach using matching audiences, dates and units, and check whether an incremental-reach estimate covers the actual buy.
Household Reach
Comparing frequency across streaming publishers: a method
Publisher frequency reports are comparable only after their denominators match.
Household Reach
Detecting CTV exposure saturation before increasing spend
Assess whether more CTV spend extends measured reach or mainly repeats exposure, while accounting for modelled identity and reporting delays.
Household Reach
Estimating a test campaign's reach with explicit assumptions
Build a bounded Australian CTV reach scenario from media cost, eligible impressions and average frequency, then check the seller’s forecast.
Household Reach
Estimating duplicated exposure across video channels
Define a common audience and period, obtain an overlap estimate, and calculate combined video reach without double-counting viewers.
Household Reach
Evaluating CTV household matching claims
Check a CTV household match claim through its denominator, identity method, validation and activation coverage.
Household Reach
Household reach versus individual viewers
Learn what household and individual CTV reach estimates count, how co-viewing affects them and what to check before comparing reports.
Household Reach
Matching a CTV audience plan to household viewing
Plan CTV audiences around household viewing by checking identity units, co-viewing, targeting eligibility and forecast coverage.
Household Reach
Measuring repeated exposure within a household ID
To measure repeated CTV exposure, start with the reported identity unit and time window.
Household Reach
Recording limitations in a streaming suitability report
Show assessed and unresolved CTV delivery separately, identify the content signal used and qualify the suitability result.
Household Reach
Reporting a CTV result when measurement coverage is partial
Show measured CTV outcomes beside eligible delivery, exclusions and unknowns without extending a partial finding to the whole buy.
Household Reach
Reporting CTV reach when household matching is incomplete
Report measured household reach alongside unmatched CTV delivery, with clear units, inventory coverage and no invented whole-campaign total.
Household Reach
Setting practical frequency expectations when identity is incomplete
Incomplete identity makes a strict “one household, one cap” promise unreliable.